SEM Senior Specialist - Remote

Overview

The SEM Senior Specialist will manage and optimize search engine marketing campaigns across various platforms to maximize conversions and efficiency.

In Short

• Manage and optimize SEM campaigns across Google Ads, Bing, and other platforms.
• Develop keyword strategies and bid management techniques.
• Monitor campaigns for key performance indicators (KPIs).
• Execute A/B testing strategies on ad creatives and landing pages.
• Analyze search trends and competition for growth opportunities.
• Implement automation and AI-driven bidding strategies.
• Ensure proper tracking and analytics setup using Google Analytics and other tools.
• Collaborate with SEO and creative teams on marketing initiatives.
• Monitor key performance trends and provide actionable insights.
• Stay updated on industry trends and emerging SEM technologies.

Requirements

• Proven experience in managing SEM campaigns.
• Strong understanding of keyword strategies and bid management.
• Experience with A/B testing methodologies.
• Proficiency in Google Analytics and Google Tag Manager.
• Ability to analyze data and provide actionable insights.
• Excellent communication and collaboration skills.
• Familiarity with automation tools and AI-driven strategies.
• Knowledge of current SEM trends and technologies.

Benefits

• Competitive salary and performance bonuses.
• Opportunity for professional growth and development.
• Flexible working hours.
• Access to the latest tools and technologies.
• Collaborative and innovative work environment.