Media, Traffic and Performance Analyst - Remote

Posted Yesterday

Marketing

Full Time

São Paulo, Brazil

Overview

As a Media, Traffic and Performance Analyst, you will be responsible for managing media investment for XP Education, optimizing channels for acquiring qualified leads.

In Short

Manage media investments and optimize lead acquisition channels.
Monitor and analyze KPIs such as ROAS, CPC, CPL, and CTR.
Adjust budget allocation based on campaign performance.
Test and validate creatives and segmentations to maximize conversions.
Stay updated on market trends and platform functionalities.
Create performance reports with actionable insights.
Collaborate with Growth, Inside Sales, Communication, and Design teams.
Work in a horizontal, open-minded culture.
Embrace an entrepreneurial spirit and take ownership of your role.
Engage in a dynamic and intense work environment.

Requirements

Experience in managing paid media campaigns.
Strong analytical skills to monitor and optimize performance.
Familiarity with Google Ads and Meta platforms.
Ability to work collaboratively in a team.
Proactive approach to learning and problem-solving.

Benefits

Continuous learning opportunities.
Collaborative work environment with diverse talent.
Autonomy in decision-making.
Dynamic and challenging work culture.

XP Educação

XP Educação is dedicated to improving people's lives through education, transforming Brazilian education in the same way that XP has transformed the financial market. The institution believes in a disruptive, hands-on approach to learning, focusing on practical skills and lifelong learning for individuals pursuing careers in technology and business. With an innovative, non-linear, and student-centric teaching model, XP Educação connects students to the best opportunities in the Brazilian job market, fostering an environment of continuous learning and creativity.

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