Media, Traffic and Performance Analyst - Remote

Overview

As a Media, Traffic and Performance Analyst, you will be responsible for managing media investment for XP Education, optimizing channels for acquiring qualified leads.

In Short

• Manage media investments and optimize lead acquisition channels.
• Monitor and analyze KPIs such as ROAS, CPC, CPL, and CTR.
• Adjust budget allocation based on campaign performance.
• Test and validate creatives and segmentations to maximize conversions.
• Stay updated on market trends and platform functionalities.
• Create performance reports with actionable insights.
• Collaborate with Growth, Inside Sales, Communication, and Design teams.
• Work in a horizontal, open-minded culture.
• Embrace an entrepreneurial spirit and take ownership of your role.
• Engage in a dynamic and intense work environment.

Requirements

• Experience in managing paid media campaigns.
• Strong analytical skills to monitor and optimize performance.
• Familiarity with Google Ads and Meta platforms.
• Ability to work collaboratively in a team.
• Proactive approach to learning and problem-solving.

Benefits

• Continuous learning opportunities.
• Collaborative work environment with diverse talent.
• Autonomy in decision-making.
• Dynamic and challenging work culture.