Content Marketing Manager - Remote

Overview

The Content Marketing Manager is responsible for creating, managing, and optimizing content that engages target audiences and supports business objectives within Health Systems & Government Services.

In Short

• Develop and implement a comprehensive content marketing strategy.
• Create content plans addressing target audiences' needs.
• Write, edit, and oversee production of high-quality content.
• Collaborate with subject matter experts for content accuracy.
• Maintain a content calendar for production and publication.
• Implement SEO best practices to enhance content visibility.
• Monitor website traffic and engagement metrics.
• Develop and execute social media strategies.
• Track and analyze KPIs related to content engagement.
• Work collaboratively with marketing and sales teams.

Requirements

• Minimum of five years of experience in content marketing.
• Bachelor’s degree in marketing or related field.
• Proven track record of developing content strategies.
• Portfolio showcasing various written materials.
• Exceptional verbal and written communication skills.
• Strong interpersonal and collaboration skills.
• Highly creative with experience in B2B writing.
• Excellent organizational and project management skills.
• Detail-oriented with proficiency in Microsoft Office 365.
• Experience in healthcare or pharmaceutical industry is a plus.

Benefits

• Comprehensive medical, dental, and vision care.
• Support for working families including various assistance programs.
• Training programs and professional development resources.
• Opportunities for mentorship and volunteer activities.
• Inclusive culture and wellness support.