Product Marketing Manager - Remote

Overview

We’re looking for a results-driven, action-oriented Product Marketing Manager to help drive go-to-market strategy, messaging, and positioning for Workato’s Embedded Platform. In this high-impact role, you’ll be a key driver of growth—owning cross-functional GTM activities, helping to shape our narrative in the market, and enabling our teams to win.

In Short

• Create product positioning and messaging that differentiates our offerings and speaks to real customer needs across industries and regions.
• Develop go-to-market strategies for new product launches and key initiatives—from planning through execution and performance measurement.
• Create and scale sales enablement materials including pitch decks, battlecards, product one-pagers, and competitive comparisons.
• Partner with product management to influence the product roadmap based on market insights and customer feedback.
• Collaborate with demand gen and content teams to drive awareness, engagement, and pipeline through targeted campaigns.
• Conduct market, customer, and competitive research to inform product strategy and sharpen our value proposition.
• Develop compelling content across formats (web, blogs, videos, case studies, etc.) to support the entire buyer journey.
• Serve as a key contributor and voice in the market, representing the product in customer conversations, events, and webinars.

Requirements

• 5+ years of experience in product or solutions marketing, preferably in B2B SaaS or tech.
• Proven experience creating successful content, including blogs, technical documentation, and thought leadership pieces.
• Strong understanding of the full marketing funnel and customer journey.
• Experience with cloud, microservices, integration, automation, low-code/no-code applications, and/or APIs preferred.
• Ability to develop and execute marketing strategies from the ground up.

Benefits

• Flexible, trust-oriented culture that empowers everyone to take full ownership of their roles.
• Innovation-driven environment with opportunities for personal and professional growth.
• Vibrant and dynamic work environment with a multitude of benefits.