Senior Digital Content Specialist - Remote

Overview

The Senior Digital Content Specialist is responsible for strategizing and creating high-quality digital content that enhances marketing and communications efforts for Mass General Brigham, particularly targeting medical professionals.

In Short

• Develop and execute content strategies aligned with organizational goals.
• Create engaging content tailored for medical professionals.
• Edit and approve content produced by junior team members.
• Collaborate with clinical staff to ensure accuracy in medical information.
• Work with marketing and public relations teams to promote content initiatives.
• Ensure content is optimized for search engines.
• Manage multiple projects simultaneously while adhering to timelines.
• Utilize analytics tools to measure content performance.
• Support leadership and external vendors in executing projects.
• Commit to teamwork and collaboration across departments.

Requirements

• Bachelor's Degree in Marketing, Communications, Journalism, or related field.
• 5-7 years of experience in content strategy or related roles.
• 2-3 years of experience in a healthcare setting preferred.
• Strong writing, editing, and verbal communication skills.
• Proficiency in content management systems and analytics tools.
• Understanding of healthcare regulations (e.g., HIPAA).
• Familiarity with digital marketing strategies and social media platforms.
• Ability to work in a fast-paced and ambiguous environment.
• Strong attention to detail and quality.
• Working knowledge of MS Office applications.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunities for professional development and growth.
• Collaborative work environment with a focus on teamwork.
• Engagement in meaningful work that impacts patient care.
• Flexible work arrangements in a supportive organization.