Remote Otter LogoRemoteOtter

Senior Conversion Rate Optimization (CRO) Specialist - Remote

Posted 8 weeks ago
Marketing
Full Time
Canada

Overview

We are seeking a full-time remote Senior Conversion Rate Optimization (CRO) Specialist to join our team and take ownership of optimizing our conversion funnels, with a primary focus on managing our active landing page index.

In Short

  • Maintain and oversee the company’s active landing page index.
  • Monitor and analyze marketing spend directed to landing pages.
  • Leverage tools to analyze web traffic patterns and user behavior.
  • Design and execute A/B tests and other experiments.
  • Develop and execute a CRO roadmap.
  • Work closely with marketing, product, and development teams.
  • Build and maintain dashboards to track performance metrics.
  • Communicate insights and recommendations to stakeholders.
  • Stay ahead of CRO trends and methodologies.
  • Act as the CRO subject matter expert.

Requirements

  • 5+ years in CRO or digital marketing, with 2 years in a senior role.
  • Proficiency with CRO tools, specifically Optimizely.
  • Advanced knowledge of Google Analytics and Mixpanel.
  • Familiarity with usability tools like Clarity and Hyros.
  • Strong analytical skills to interpret data and identify trends.
  • Proven project management experience.
  • Excellent verbal and written communication skills.
  • Self-starter with a proactive approach to optimization.

Benefits

  • Flexible hours, work wherever you choose.
  • Unlimited PTO.
  • Non-working holidays per country of residence.
  • Pro-rated 13th-month bonus in select regions.
  • Referral bonuses.
  • Financial support for online courses.
  • Fun and casual work environment.
  • Employee engagement activities and virtual gatherings.
  • Diverse, global team.
Winona logo

Winona

Winona is a leading telemedicine company specializing in hormone replacement therapy (HRT) for women experiencing menopause. The company has developed its technology in-house, including an electronic health record (EHR) system, patient care administration tools, and a patient portal, ensuring a fully integrated approach to patient care. Winona operates two compounding pharmacies and employs a team of in-house physicians to deliver high-quality healthcare services. With a commitment to innovation and patient support, Winona is at the forefront of transforming women's health through technology.

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