Digital Marketing & Social Media Specialist - Remote

Overview

We are seeking a results-driven Digital Marketing & Social Media Specialist to lead and execute high-impact marketing strategies across multiple digital platforms.

In Short

• Develop and execute a comprehensive digital marketing and social media strategy aligned with brand objectives and growth targets.
• Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other emerging platforms.
• Implement A/B testing, conversion tracking, and retargeting strategies to improve campaign performance and maximize ROI.
• Create and manage content calendars, ensuring consistent, engaging, and on-brand messaging across all channels.
• Monitor campaign performance using tools such as Google Analytics, Meta Business Suite, and ad dashboards, and generate actionable insights.
• Analyze key performance metrics including CTR, CPC, CPA, ROAS, and engagement rates, and continuously optimize campaigns based on data.
• Work closely with design and content teams to produce high-performing ad creatives, visuals, and promotional assets.
• Stay updated on digital marketing trends, algorithm changes, and platform updates to maintain a competitive edge.
• Ensure all campaigns adhere to brand guidelines, advertising policies, and HIPAA regulations (if applicable).

Requirements

• Strong command of digital marketing principles and best practices.
• Experience with paid advertising on various platforms.
• Proficiency in analytics tools such as Google Analytics.
• Creative mindset with a focus on data-driven results.
• Excellent communication and collaboration skills.
• Ability to manage multiple campaigns simultaneously.
• Knowledge of HIPAA regulations is a plus.

Benefits

• Competitive salary based on experience.
• Opportunity to work in a dynamic and creative environment.
• Access to ongoing training and development resources.
• Flexible working hours.
• Collaborative team culture.