Digital Marketing Specialist / Social Media Manager - Remote

Overview

We are looking for a Digital Marketing Specialist / Social Media Manager to help elevate the online presence of a well-loved café in Richmond, Victoria. The café has been successfully operating for two years with a small, dedicated team and is now ready to expand its digital reach.

In Short

• Develop and execute a digital marketing strategy to enhance the café’s online presence.
• Manage social media accounts, create engaging content, and grow audience engagement.
• Plan and schedule posts across platforms such as Instagram and Facebook.
• Set up and manage an online store for selling coffee beans and merchandise.
• Optimize content for SEO to increase brand visibility and website traffic.
• Run paid social media advertising campaigns to attract new customers.
• Track and analyze social media and website performance, adjusting strategies as needed.
• Collaborate with the café team to align marketing efforts with business goals.
• Respond to customer inquiries and engage with the online community.
• Identify growth opportunities and recommend innovative marketing ideas.

Requirements

• Experience in digital marketing and social media management.
• Strong content creation skills.
• Knowledge of e-commerce platforms.
• Familiarity with SEO best practices.
• Experience with paid advertising on social media.
• Ability to analyze performance metrics.
• Excellent communication skills.
• Creative thinking and problem-solving abilities.
• Passion for community-focused businesses.
• Ability to work independently as an independent contractor.

Benefits

• Work from home flexibility.
• Opportunity to work with a community-focused café.
• Growth potential as the café expands its online operations.
• Direct hire by the client, not through an outsourcing agency.
• Engagement with a dedicated team.