Willful is a Canadian company dedicated to simplifying estate planning for individuals and families. Since its inception in 2017, Willful has empowered over 300,000 Canadians to create wills and powers of attorney through an intuitive online platform. The company combines technology with expert legal insights to make estate planning accessible and affordable. With partnerships with trusted brands like Wealthsimple, Scotiabank, CIBC, and Amazon, Willful aims to transform how Canadians protect their legacies. The company values user-friendly content and innovative solutions, fostering a collaborative and inclusive work environment.