Content Writer - Remote

Overview

Willful is on a mission to make estate planning simple and accessible for Canadians. We are looking for a Content Writer to lead our content strategy across various channels, ensuring a consistent and engaging brand experience.

In Short

• Lead content strategy across email, direct response, long-form editorial, and in-app copy.
• Own and refine Willful’s brand voice across all communications.
• Develop compelling email and direct response ad copy to drive engagement.
• Research and write in-depth articles and guides employing SEO best practices.
• Collaborate with cross-functional teams to align messaging and campaign goals.
• Audit communications and deliver a refined style guide.
• Launch email campaigns aimed at driving conversions.
• Craft user-centric messaging for in-app communications.
• Develop an editorial calendar for multiple channels.
• Participate in company retreats and strategic planning sessions.

Requirements

• 4–6 years of professional writing experience in B2C tech or digital marketing.
• Proven track record in email, direct-response, editorial, and in-app copy.
• Detail-oriented with strong storytelling and editing skills.
• Customer-centric mindset with an understanding of diverse audiences.
• Collaborative spirit, thriving in cross-functional environments.
• Analytical mindset eager to improve content performance.
• Curious and empathetic, valuing diverse perspectives.

Benefits

• Competitive salary and participation in employee stock option plan.
• Comprehensive benefits plan including health, dental, and vision.
• Flexible perks including health spending account or RRSP matching.
• A $500 wellness budget for physical and mental health.
• 4.5 day work week with flexible hours.
• Company-wide “recharge” days off in December.
• Competitive parental leave policy.
• Fun and inclusive virtual team events.
• In-person team and company-wide events.