Brand Designer - Remote

Overview

At Willful, we're on a mission to make estate planning simple, affordable, and accessible for Canadians. Since 2017, we've helped over 400,000 people create wills and powers of attorney documents.

We're transforming the way Canadians protect what matters most through an accessible online platform, support from human estate planning experts, and relentless innovation toward our vision of the future. Our partnerships with Canada's most trusted brands, including Wealthsimple, Scotiabank, CIBC and Amazon help us bring estate planning within reach for every Canadian, making it easier than ever to get the protection and peace of mind of having a plan in place.

In Short

• Shape and elevate our visual brand: Develop a distinct, modern visual identity that reflects our values and feels cohesive across every channel
• Bring creative concepts to life: Turn big ideas into compelling visuals that spark interest, build trust, and drive results
• Design exceptional digital experiences: Create sophisticated, conversion-optimized web pages in Figma and build them in Webflow
• Reimagine our email experience: Design distinctive email templates and campaigns that drive engagement and conversion
• Produce standout marketing assets: Create digital advertising, social content, and print materials that elevate our brand presence
• Develop premium co-branded materials: Design polished assets for high-profile partnerships
• Drive design innovation: Lead design experiments that continuously improve performance metrics while maintaining brand integrity
• Create compelling presentation materials: Craft visually stunning decks and corporate assets that reflect our brand's sophistication

Requirements

• You have great taste: Your portfolio shows a strong sense of style, attention to detail, and a knack for clean, conversion-friendly design
• You think like a brand builder: You understand how great design builds brand equity and delivers measurable business impact
• Customer-first mindset: You design with deep empathy for the user, creating experiences that guide them through their journey
• Creative thinker: You love solving design problems in smart, unexpected ways
• Technically strong: You're confident using Figma, Webflow, and Mailchimp (or similar tools) to bring ideas to life, from concept to execution
• AI-literate and tool-savvy: You stay on the cutting edge of design workflows and are comfortable using AI tools to accelerate ideation, streamline production, or enhance creativity
• Collaborative leader: You excel in cross-functional environments, articulating design decisions and inspiring others with your creative vision
• Bonus skills: Experience with motion graphics, animation or video editing that brings designs to life

Benefits

• Competitive salary and participation in employee stock option plan (ESOP)
• Comprehensive benefits plan, including health, dental, and vision
• 4.5 day work week and flexible work hours to accommodate both work and home life
• Flexible perks including the choice of a health spending account (HSA) or RRSP matching
• A $500 wellness budget to support your physical, mental and emotional health
• Monthly meal and entertainment budget
• Company-wide “recharge” days off in December in addition to your vacation time
• Competitive parental leave policy
• Fun and inclusive virtual team events
• In-person team and company-wide events