Copywriter - Remote

Overview

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. We’re looking for a Copywriter who thrives in short-form storytelling, understands the nuance of platform-native language, and stays one step ahead of what’s next in tech, health, wellness, AI, fitness, and sports.

In Short

• Write compelling, platform-native copy for organic and paid social content.
• Work with channel owners to develop copy based on insights and best practices.
• Craft effective copy for lifecycle channels including email and push notifications.
• Adapt messaging for paid media formats like OOH and podcast ads.
• Contribute to brand campaigns with short-form extensions and social hooks.
• Use AI tools to scale and iterate on content.
• Stay updated on cultural trends and internet language.
• Iterate quickly based on feedback and performance data.

Requirements

• 2–4 years of professional writing experience.
• Strong portfolio with examples of paid/organic performance creative.
• Excellent instincts for platform nuance and digital tone.
• Ability to write for multiple audiences and marketing objectives.
• Experience with or openness to using AI tools for writing.
• Comfortable in fast-paced, collaborative environments.

Benefits

• Opportunity to work with a dynamic team.
• Engagement in culturally driven projects.
• Flexible work location options.
• Access to cutting-edge tools and technologies.