Director, Product Marketing - Health & Benefits - Remote

Overview

The Director of Product Marketing will lead the GTM strategy for Health & Benefits products, focusing on simplifying healthcare costs and enhancing financial wellness.

In Short

• Lead GTM strategy for HSA, FSA, COBRA, and emerging benefits products.
• Manage a team of product marketing managers.
• Translate complex product updates into accessible language.
• Utilize AI tools for insight generation and campaign development.
• Collaborate with product, growth, and CX teams.
• Define marketing KPIs and measurement systems.
• 10+ years of experience in B2B or B2B2C product marketing.
• Strong background in fintech, healthcare, or compliance-heavy products.
• Expertise in customer segmentation and value proposition design.
• Passionate about helping people understand their benefits.

Requirements

• 10+ years in product marketing, particularly in regulated environments.
• Proven success in leading product marketing teams.
• Mastery of customer segmentation and field enablement.
• Working knowledge of AI tools for marketing.
• Strong operational instincts and system building skills.
• Excellent communication skills with a proactive approach.

Benefits

• Health, dental, and vision insurances.
• Retirement savings plan.
• Paid time off.
• Health savings and flexible spending accounts.
• Life and disability insurance.
• Tuition reimbursement.
• Comprehensive benefits package.