Senior Product Marketing Manager, Health Benefits - Remote

Overview

Gusto is a modern, online people platform that helps small businesses take care of their teams. We are looking for a customer-obsessed, impact-driving product marketer to own the growth of Gusto’s health insurance offerings for small and medium businesses.

In Short

• Lead the go-to-market strategy for health benefits products.
• Collaborate with product, design, and marketing teams.
• Define customer segmentation and positioning.
• Track performance metrics and iterate on strategies.
• Partner with sales to drive product adoption.
• Create compelling messaging for target audiences.
• Understand market trends and competitive landscape.
• Deliver measurable business outcomes.
• Use data to influence product roadmap.
• Foster a collaborative and inclusive workplace.

Requirements

• 3+ years working with health insurance products.
• 8+ years in marketing or product management.
• Experience in product marketing.
• Strong analytical and problem-solving skills.
• Excellent communication skills.
• Ability to work cross-functionally.
• Customer-first mindset.
• Strategic and quantitative thinker.
• Storytelling ability.

Benefits

• Collaborative and inclusive workplace culture.
• Opportunity to impact small businesses.
• Work with a diverse team.
• Flexible work arrangements.
• Competitive salary and benefits.