Senior Product Marketing Manager - Remote

Overview

TimelyCare is seeking a Senior Product Marketing Manager who will define and execute the product marketing strategy to be deployed by the revenue and enablement teams. This role requires expertise in market insights and product expertise, focusing on reaching college and university stakeholders, students, and administrators.

In Short

• Develop clear, engaging product positioning and messaging.
• Lead competitive analysis to communicate platform features effectively.
• Own the go-to-market strategy for new product features and launches.
• Collaborate with cross-functional teams for successful execution.
• Gather customer feedback and insights to refine product strategies.
• Report on KPIs including lead generation and customer engagement.
• Assess market trends and adapt strategies accordingly.
• Provide research insights to guide marketing strategies.
• Build effective relationships across departments.
• Thrive in a fast-paced, dynamic environment.

Requirements

• 7+ years of experience in product marketing.
• Minimum 3 years focused on telehealth, health tech, SaaS, or higher education markets.
• Bachelor’s Degree in Marketing, Business, Communications or related field.
• Strong understanding of the higher education environment.
• Expertise in creating go-to-market strategies.
• Strong writing and communication skills.
• Expertise in analyzing data and identifying trends.
• Proficiency with marketing automation tools and CRM platforms.
• Ability to thrive in a dynamic environment.
• Effective at building cross-functional relationships.

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO).
• Variable bonus eligibility on a quarterly basis.
• Company-sponsored Health Insurance + Pet Insurance.
• Company-paid group Life Insurance + Short Term Disability.
• Concierge benefit support services.
• 401(k) with employer match.
• Free access to TimelyCare virtual medical and mental health support.
• Mission-Driven Purpose with a Supportive Team Culture.