Audience Marketing Specialist - Remote

Overview

An Audience Marketing Specialist is needed to oversee and optimize the user database, ensuring accurate campaign execution and delivering actionable audience insights.

In Short

• Serve as the go-to-person for campaign audiences and ensure data integrity.
• Track key audience health metrics and flag anomalies.
• Define and optimize communication frequency by segment and channel.
• Collaborate with various teams to enhance campaign strategies.
• Monitor and report on key performance metrics monthly.
• Build and maintain playbooks for outreach cadence.
• Identify cohort opportunities for improved campaign results.
• Propose campaign setup changes based on data insights.
• Support and refine overall communication strategy.
• Align with the culture of well-being and work-life balance.

Requirements

• Bachelor's degree in Marketing, Data Analytics, Business, or related field.
• Experience with CRM and marketing automation platforms.
• Proficiency in database management and audience segmentation.
• Strong analytical mindset and communication skills.
• Fluent in English for collaboration with global teams.
• Experience in managing user databases and audience insights.
• 1-2 years of experience as a specialist.
• Python and Metabase knowledge is a plus.
• Understanding of communication best practices.
• Fit with Wellhub's culture of well-being.

Benefits

• Access to wellness resources and programs.
• Health, dental, and life insurance.
• Flexible work options: hybrid and full remote.
• Home office stipend and flexible work allowance.
• Paid time off and parental leave.
• Opportunities for personal and career growth.
• Supportive and inclusive work culture.
• Access to company fitness programs and resources.
• Collaborative environment with global colleagues.
• Commitment to diversity and equal opportunity.