Brand and Digital Marketing Lead - Remote

Overview

Waymo is an autonomous driving technology company with the mission to be the most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo One, a fully autonomous ride-hailing service, and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over one million rider-only trips, enabled by its experience autonomously driving tens of millions of miles on public roads and tens of billions in simulation across 13+ U.S. states.

In Short

• Drive an insights-driven content strategy that helps Waymo unlock rapid brand growth
• Write compelling narratives about our brand and technology for different audiences (technical and non-technical)
• Oversee and directly manage all digital communications including Waymo websites and newsletters
• Monitor and report on the performance of brand programs to senior executives and XFN collaborators, providing recommendations for continuous improvement
• Oversee cohesive brand activation plans across social media, brand advertising, and integrations into culture and entertainment
• Provide mentorship to brand marketing and social media leads, setting the team's goals and strategic vision

Requirements

• 14+ years' experience in content strategy, brand-building, and social media marketing
• Bachelor's degree or equivalent (MBA preferred)
• Experience building marketing plans for global or high-growth stage brands
• Applied use of consumer insights, marketing analytics and measurement models
• Experience motivating and influencing others at all levels of an organization, both directly and across teams
• Passionate individual contributor who will lead important workstreams while also mentoring and inspiring the broader team

Benefits

• Visionary, with experience building scalable workstreams and processes from scratch
• Masterful at crafting compelling narratives
• Expertise in the technology category
• Experience at both client companies and at marketing agencies
• Success stories partnering with creative teams to bring brand strategies to life