Digital Marketing Lead - Remote

Overview

The Digital Marketing Lead will shape and implement a demand generation program aimed at generating new sales qualified leads through various marketing strategies and collaboration with sales and product teams.

In Short

• 100% remote, part-time position (3 days a week)
• Define buyer personas and journeys
• Develop and execute marketing campaigns
• Utilize HubSpot for marketing automation
• Collaborate with sales and marketing teams
• Maintain and report on demand generation KPIs
• Create and manage demand generation budgets
• Conduct market research for opportunities
• Provide training on demand generation best practices
• Attend industry events for networking

Requirements

• 5+ years of experience in B2B demand generation
• Strong written and verbal communication skills
• Experience with account-based marketing
• Proficient in using HubSpot's marketing automation software
• Ability to work collaboratively across functions
• Experience in the software industry, preferably with Telcos
• Self-starter with a proactive attitude
• Creative thinker with attention to detail
• Player/coach experience in leading teams
• Comfortable with complex technical products

Benefits

• Flexible working days
• Opportunity to work remotely
• Engagement in a dynamic industry
• Collaboration with diverse teams
• Professional development opportunities