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Senior Manager, IP Marketing - Remote

Posted Yesterday
Marketing
Contract
CA

Overview

Wattpad is seeking a strategic, collaborative, and innovative Senior Manager, IP Marketing to further scale its IP Marketing practice and create big hits. This role is crucial for fulfilling the company's mission of becoming the global hub for storytellers and readers.

In Short

  • Lead and scale the IP Marketing practice.
  • Develop strategies and frameworks to grow awareness and engagement.
  • Oversee and mentor a high-performing team.
  • Manage full-lifecycle promotional frameworks for priority titles.
  • Translate business and marketing strategy into actionable initiatives.
  • Align IP marketing priorities across various functions.
  • Collaborate with partners to support IP adaptations.
  • Optimize performance across channels.

Requirements

  • 8+ years of experience in marketing.
  • Proven ability to build and mentor teams.
  • Strategic thinker with measurable results.
  • Collaborative partner for cross-functional alignment.
  • User-obsessed and data-driven.
  • Clear communicator and effective project manager.

Benefits

  • Career development and mentorship opportunities.
  • Health benefits including vision and dental.
  • Generous vacation policy.
  • Corporate discounts for gym memberships.
  • Winter break shutdown.
Wattpad logo

Wattpad

Wattpad is a global multiplatform entertainment company based in Toronto, dedicated to connecting and entertaining the world through stories. Since its inception in 2006, Wattpad has harnessed the power of community and technology to unlock the potential of storytelling, attracting 85 million users who spend over 23 billion minutes each month sharing and discovering unique narratives. The company encompasses various brands, including Wattpad, Wattpad WEBTOON Studios, Wattpad Books, and Wattpad Brand Partnerships. With a focus on innovation and user engagement, Wattpad operates a large distributed system that supports millions of daily interactions, while fostering a culture of collaboration, diversity, and continuous learning among its employees.

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