Paid Media Advertising Specialist - Remote

Overview

VirtueStaff is seeking a talented and results-driven Paid Media Advertising Specialist to join our team. In this role, you will be responsible for developing and managing paid media campaigns across multiple platforms, including search engines and social media networks. Your expertise in paid advertising will help our clients achieve their marketing goals by maximizing their return on investment (ROI).

In Short

• Design, implement, and optimize paid media advertising campaigns (PPC, display ads, social media ads) across various platforms
• Conduct thorough keyword research and audience analysis to inform campaign strategies
• Create compelling ad copy and visually appealing creative assets that drive engagement and conversions
• Monitor and analyze campaign performance metrics to identify trends and make data-driven adjustments
• Manage budgets and bids while ensuring cost-effective ad spending
• A/B test different ad variations, landing pages, and targeting options to enhance performance
• Stay current with industry trends, platform updates, and best practices in paid media advertising
• Collaborate with the marketing team to align paid media strategies with overall marketing goals

Requirements

• Proven experience in managing paid media campaigns
• Strong analytical skills and experience with campaign performance tools
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment
• Knowledge of current digital marketing trends and best practices

Benefits

• Competitive salary and performance bonuses
• Opportunities for professional development and growth
• Flexible working hours
• Health and wellness benefits
• Collaborative and creative work environment