Sr. Principal Product Manager, Growth - Remote

Overview

Vimeo is seeking an experienced and passionate Sr. Principal Product Manager to join our Product Growth team focused on activation and engagement. You will be accountable for achieving our product usage targets by meaningfully activating new customers to ensure they find value and become repeat users. You will be a champion of product-led growth, leveraging your expertise to identify opportunities, formulate hypotheses, and execute A/B experiments that result in tangible user growth. This role requires a data-driven mindset, a deep understanding of user behavior, and a collaborative spirit.

In Short

• Own the strategy, roadmap, and targets for activating new self-serve customers and driving repeat usage.
• Continuously analyze user and product data, market trends, and competitive landscape to identify opportunities to optimize user journey and drive acquisition.
• Formulate data-informed hypotheses and design A/B experiments to validate assumptions and measure the impact of product changes on acquisition.
• Rigorously analyze experiment results, draw actionable insights, and iterate on product experiences to maximize conversion rates and user engagement.
• Plan and execute user research initiatives to deeply understand customer needs, pain points, and motivations.
• Partner closely with Engineering, Product Design, Product Marketing, and User Research to ensure seamless execution of growth initiatives.
• Track and analyze key metrics to measure the effectiveness of growth strategies and identify areas for improvement.
• Keep abreast of the latest product-led growth best practices, tools, and technologies.

Requirements

• 7+ years of experience in product management, with a strong focus on growth and product adoption.
• Proven track record of successfully implementing product-led growth strategies that resulted in measurable user growth.
• Deep understanding of A/B testing methodologies, statistical analysis, and data-driven decision making.
• Experience with user research methodologies and a passion for understanding customer behavior.
• Strong analytical skills and fluency in core SaaS metrics.
• Excellent communication, interpersonal, and collaboration skills.
• Experience working in a fast-paced, agile environment.
• Passion for video and the Vimeo platform.

Benefits

• Be part of a passionate and collaborative team.
• Contribute to a platform loved by millions of users worldwide.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.