Senior Director, Integrated Marketing - Remote

Overview

Versapay is seeking a strategic and creative Senior Director of Integrated Marketing to lead the development and execution of cross-channel marketing programs that drive awareness, engagement, and pipeline growth.

In Short

• Lead the strategy and execution of integrated marketing programs across content, campaigns, events, and social media.
• Develop and manage a content strategy that supports the buyer journey.
• Own the campaign calendar and orchestrate multi-channel campaigns.
• Oversee the planning and execution of virtual and in-person events.
• Manage Versapay’s owned social media channels.
• Collaborate with product marketing for messaging consistency.
• Partner with sales and revenue teams for alignment on goals.
• Develop and analyze performance metrics for optimization.
• Lead and mentor a high-performing team of marketers.

Requirements

• Bachelor’s or master’s degree in Marketing, Communications, Business, or related field.
• 10+ years of experience in B2B marketing, with at least 5 years in a leadership role.
• Proven success in integrated marketing strategies that drive pipeline.
• Strong understanding of content marketing and campaign management.
• Experience in SaaS or fintech is a plus.
• Excellent communication and storytelling skills.
• Analytical mindset with experience in marketing analytics tools.
• Highly organized and detail-oriented.
• A collaborative leader in a fast-paced environment.

Benefits

• Opportunity to lead a dynamic marketing team.
• Engagement with a diverse and innovative company culture.
• Access to a wide range of marketing tools and resources.
• Competitive compensation and benefits package.
• Chance to make a significant impact on the company's growth.