Product Marketing Manager - Remote

Overview

Versapay is seeking an experienced Product Marketing Manager to manage a SaaS-based product aimed at the mid-market. This role focuses on go-to-market strategy, sales enablement, market research, and customer insights to ensure solutions resonate with the target audience and drive sustainable growth.

In Short

• Develop and execute comprehensive GTM plans for product launches.
• Collaborate with product management and sales teams for effective product positioning.
• Create sales enablement materials to equip the sales team.
• Conduct ongoing market research to inform product enhancements.
• Build a Voice of Customer framework leveraging feedback and data.
• Influence product roadmap based on market intelligence.
• Monitor SaaS metrics to identify growth opportunities.
• Act as a liaison between marketing, sales, and product management.
• Facilitate feedback loops to align on product strategy.
• 5-7 years of product marketing experience in SaaS is required.

Requirements

• 5-7 years of experience in product marketing focused on mid-market solutions.
• Success in developing GTM strategies and sales enablement programs.
• Strong analytical skills and ability to translate insights into actions.
• Excellent communication skills for product narratives and collateral.
• Familiarity with SaaS metrics and mid-market dynamics.
• Experience working cross-functionally with product, sales, and marketing.
• Bachelor’s degree in Marketing, Business, or related field.
• Master’s degree preferred.

Benefits

• Join a dynamic team focused on customer success.
• Opportunity to influence product strategy and market positioning.
• Collaborate with diverse teams across the organization.
• Work in a fast-paced, growing company.
• Flexible working environment.