Director of Franchise Marketing - Remote

Overview

The Director of Franchise Marketing will lead the execution of marketing strategies to build brand awareness and drive customer engagement for Casago's Franchise partners, ensuring the company is recognized as a key player in short-term rental management.

In Short

• Lead marketing strategy development and execution for Franchise partners.
• Develop marketing messaging aligned with the Casago brand.
• Conduct research to understand customer needs and market dynamics.
• Track and report on campaign effectiveness and ROI.
• Manage customer journey maps and personas.
• Collaborate with cross-functional teams to align strategies.
• Oversee daily operations and workflow management.
• Foster a collaborative work environment.
• Assist in recruiting and onboarding new team members.
• Support continuous improvement initiatives.

Requirements

• 7+ years of experience in marketing, management consulting, or user research.
• Experience in franchise marketing, preferably in hospitality.
• Strong project management skills.
• Excellent communication skills.
• Ability to analyze data and derive insights.
• Experience leading and developing teams.
• Tech-savvy with digital systems and applications.
• Attention to detail and a sense of humor.

Benefits

• Health/dental/vision insurance.
• 401K retirement savings plan with company match.
• Paid Flex Time Off / Vacation & Sick Time.
• Employee Assistance Program (EAP).
• Employee Discounts.