Marketing Specialist - Remote

Overview

As a Marketing Specialist, you will develop and implement integrated marketing strategies aimed at enhancing customer engagement and driving sales growth within the public safety market in Canada.

In Short

• Create and distribute engaging content for various channels.
• Develop integrated marketing campaigns using case studies and digital strategies.
• Collaborate with sales teams to align marketing objectives.
• Measure and report on marketing effectiveness and KPIs.
• Manage relationships with customers and industry influencers.
• Utilize CRM tools for campaign management.
• Ensure website content aligns with the client’s brand.
• Facilitate collaboration with PR and creative agencies.
• Travel required ~25% of the time.
• Remote opportunity available.

Requirements

• Bachelor’s degree or equivalent experience.
• 4+ years of marketing experience in SaaS or technology.
• Experience in B2G or B2B marketing roles.
• Strong communication skills in English and French.
• Experience in the public safety market in Canada.
• Familiarity with social media platforms and CRM tools.

Benefits

• Remote work flexibility.
• Competitive pay.
• Great work environment.