As the Lifecycle Senior Manager of Emerging Products at Upstart, you will use owned channels like Email, SMS, Push, and Web to guide customers through the stages of discovery, activation, and ultimately borrowing for our newest loan products.

In Short

End-to-end ownership of Lifecycle strategy and execution for Upstart’s emerging products
Set revenue and performance targets, track pacing against them, and make adjustments to channel plans accordingly
Create annual, quarterly, and journey-level strategy that includes audience criteria, messaging, success metrics, and experimentation
Partner with Product, Engineering, Growth, Creative, and Analytics teams to enhance Lifecycle journey effectiveness
Present your channel’s performance and plan to senior stakeholders in Growth, Product, and Engineering
Build, QA, and launch Lifecycle journeys in a marketing automation tool independently
Determine relevant audience size and criteria using our in-house Customer Data Platform

Requirements

5 years+ of B2C Lifecycle Marketing experience, including building emails and journeys in an enterprise marketing automation platform
Proven track record of creating GTM strategies and plans that meet ambitious financial targets
Proven track record in leveraging a CDP, or customer data attributes and events, to build complex Lifecycle marketing segments
History of creating, adjusting, and being responsible for delivering against forecasts
Strong analytical ability– this role is data-driven without dedicated Analytics support.

Benefits

Competitive Compensation (base + bonus & equity)
Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
Employee Stock Purchase Plan (ESPP)
Life and disability insurance
Generous holiday, vacation, sick and safety leave
Supportive parental, family care, and military leave programs
Annual wellness, technology & ergonomic reimbursement programs
Social activities including team events and onsites
Catered lunches + snacks & drinks when working in offices