Lifecycle Senior Manager of Emerging Products - Remote

Overview

As the Lifecycle Senior Manager of Emerging Products at Upstart, you will use owned channels like Email, SMS, Push, and Web to guide customers through the stages of discovery, activation, and ultimately borrowing for our newest loan products.

In Short

• End-to-end ownership of Lifecycle strategy and execution for Upstart’s emerging products
• Set revenue and performance targets, track pacing against them, and make adjustments to channel plans accordingly
• Create annual, quarterly, and journey-level strategy that includes audience criteria, messaging, success metrics, and experimentation
• Partner with Product, Engineering, Growth, Creative, and Analytics teams to enhance Lifecycle journey effectiveness
• Present your channel’s performance and plan to senior stakeholders in Growth, Product, and Engineering
• Build, QA, and launch Lifecycle journeys in a marketing automation tool independently
• Determine relevant audience size and criteria using our in-house Customer Data Platform

Requirements

• 5 years+ of B2C Lifecycle Marketing experience, including building emails and journeys in an enterprise marketing automation platform
• Proven track record of creating GTM strategies and plans that meet ambitious financial targets
• Proven track record in leveraging a CDP, or customer data attributes and events, to build complex Lifecycle marketing segments
• History of creating, adjusting, and being responsible for delivering against forecasts
• Strong analytical ability– this role is data-driven without dedicated Analytics support.

Benefits

• Competitive Compensation (base + bonus & equity)
• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
• Employee Stock Purchase Plan (ESPP)
• Life and disability insurance
• Generous holiday, vacation, sick and safety leave
• Supportive parental, family care, and military leave programs
• Annual wellness, technology & ergonomic reimbursement programs
• Social activities including team events and onsites
• Catered lunches + snacks & drinks when working in offices