Marketing Operations Specialist - Contractor - Remote

Overview

The Marketing Operations Specialist will be closely aligned with the go-to-market team to plan and execute programs. With a keen eye for detail and data-driven approach, your knowledge of marketing automation best practices will provide the structure and guidance needed for programs to make the most impact. As a core member of the marketing team, you’ll also champion Upland’s brand voice and style across key distribution channels to reach customers.

In Short

• Oversee programs built for marketing automation, such as requests single emails, multi-step nurture campaigns, webinar promotions, pre- and post-event programs, and other requests.
• Lead the creation and execution of various programs and manage the calendar and schedule.
• Create and optimize aspects marketing automation including the development of marketing campaigns, creating Smart Lists, uploading lead lists, database management, and data clean-up.
• Continually analyze and optimize campaigns with an eye towards repeatable and scalable processes.
• Track and regularly report on current email performance and how different email campaigns influence conversions, opportunities, and won revenue.
• Work with the team to develop insights and make recommendations on areas for optimization and to improve performance benchmarks.
• Iterate on existing workflows, lead generation, and nurture programs.

Requirements

• 2+ years of experience working in marketing automation.
• Experience with Pardot or Marketo and Salesforce.
• Ability to prioritize and manage multiple requests/projects simultaneously.
• Intermediate knowledge of marketing automation best practices and how to measure program performance.
• B2B work experience with demand generation, content marketing, customer success, and sales teams.

Benefits

• Formal education or training in marketing automation software.
• Exceptional eye for details.
• Ability to comb through data in Business Intelligence software or spreadsheets to identify actionable insights.
• Comfort with adapting to fast-paced work environment and self-managing priorities.
• A passion to continuously learn all things marketing.
• The ability to lead and do, offering strategic guidance and then rolling up your sleeves to get things done.