Manager, Marketing - Remote

Overview

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

In Short

• Lead a team of marketing professionals managing product marketing, demand gen, content marketing, and ABM-focused programs.
• Collaborate cross-functionally with a passionate team dedicated to delivering value to customers.
• Drive marketing innovation and team maturity.
• Develop end-to-end product marketing strategies.
• Partner with Product Management to translate features into marketing narratives.
• Generate high-quality leads and accelerate sales cycles.
• Optimize marketing budget allocation for maximum ROI.
• Utilize analytics to improve marketing effectiveness.
• Analyze customer data to identify trends and needs.
• Mentor and develop a high-performing marketing team.

Requirements

• 10+ years of B2B marketing experience, with at least two years in a leadership role.
• Exceptional leadership skills with the ability to influence across teams.
• Proven track record in full-funnel marketing strategies.
• Strong expertise in product marketing and go-to-market execution.
• Experience managing multi-channel marketing budgets.
• Familiarity with campaign analysis and A/B testing.
• Understanding of customer advocacy frameworks.

Benefits

• High impact role with opportunities for career growth.
• Collaborative culture with a passionate team.
• Drive marketing innovation.