Content Strategist - Remote

Overview

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We’ve brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

In Short

• Lead and contribute to content strategy for new website builds, migrations, and large-scale content updates.
• Conduct in-depth content audits to assess quality, performance, gaps, and redundancies.
• Develop and refine site taxonomies, page hierarchies, and content matrices.
• Define and document information architecture and content governance plans in collaboration with UX and dev teams.
• Create or evolve content maps, wireframes, and sample content to guide web content development.
• Collaborate with SEO and analytics teams to ensure content is optimized for findability and aligned with user behavior.
• Develop data-driven, audience-centric content strategies that support client business goals across digital channels.
• Analyze content performance using tools like Google Analytics, SEMrush, and others.
• Stay ahead of web and digital content trends, CMS best practices, accessibility standards, and search behavior shifts.
• Serve as a content strategy lead or support on key client engagements, communicating ideas, documentation, and rationale clearly.

Requirements

• 4-6 years of experience in content strategy, digital marketing, or content-focused website projects — agency or healthcare experience a plus.
• Experience leading or contributing to website content strategy, including audits, taxonomy, wireframing, and IA.
• Familiarity with content management systems (e.g., Sitecore, Drupal, WordPress), project management tools, and website migration processes.
• Strong understanding of SEO, UX principles, and web accessibility standards (WCAG).
• Excellent writing and editing skills across formats, with a knack for simplifying complex information.
• Ability to translate research and analytics into strategic content plans.
• Comfort juggling multiple projects and deadlines in a fast-paced, cross-functional environment.

Benefits

• Competitive Salary.
• Health, Dental and Vision benefit packages to fit all types of lifestyles.
• Life, Short- and Long-Term Disability Insurance paid 100% by the company.
• FSA / HSA Options.
• 401(K) with a generous company match program.
• Flexible Paid Time Off (aka- unlimited).
• Paid Parental Leave.
• Hybrid and Remote work schedules available.
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice).
• Employee Referral Program.