Senior CRM Data Planner - Remote

Overview

In this role, you will develop and implement a data strategy that supports the delivery of a data-driven CRM program. This role focuses on extracting actionable insights, driving customer segmentation, enabling personalized communications, and building a robust test-and-learn agenda to optimize campaign performance and ROI.

In Short

• Develop and maintain a data-driven strategy to optimize CRM campaigns.
• Identify opportunities within data to improve communication programs.
• Provide clear briefs to analysts for data extraction and reporting.
• Collaborate with teams to ensure CRM campaign logic is implemented accurately.
• Lead the design of test-and-learn frameworks for customer segmentation.
• Forecast and analyze campaign impact to enhance ROI.
• Partner with analytics teams for post-campaign analysis.
• Ensure compliance with data regulations like GDPR.
• Act as a key point of contact for data governance.
• Minimum 7+ years of experience in data planning.

Requirements

• Bachelor's degree in Marketing, Business, Data Science, or related field.
• Strong expertise in CRM segmentation and database marketing.
• Proven experience in managing data briefs and developing insights.
• Solid understanding of statistical techniques in CRM.
• Commercially astute with the ability to link data insights to business outcomes.
• Skilled in presenting complex data insights to various audiences.
• Strong knowledge of GDPR and data privacy regulations.

Benefits

• Competitive compensation packages including base salary and equity.
• Remote-friendly approach to collaboration.
• Flexible schedule promoting work-life balance.
• Donation matching for charitable contributions.
• Tuition assistance for career development.
• Annual lifestyle benefit for personal use.
• Travel perks and discounts.
• Employee assistance program for life challenges.
• Health benefits with great coverage.