SEM/PPC Manager - Remote

Overview

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

The SEM team is proud to be one of the most influential teams within Viator, responsible for getting travellers to our site whilst they are in the excitement of planning and booking things to do on their next trip.

In Short

• Manage large international SEM accounts across different search engines.
• Monitor and refine campaigns to achieve KPIs.
• Lead, train and develop a team of SEM specialists.
• Identify SEM growth opportunities and contribute to roadmaps.
• Analyse data to identify actionable insights.
• Propose, design and analyse tests (e.g. A/B tests, new ad formats).
• Work collaboratively with data scientists, analytics and engineers.
• Stay ahead of paid search trends, AI automation and industry shifts.

Requirements

• 6+ years experience in a PPC/SEM focused role.
• Deep understanding of Google Ads and Microsoft Ads.
• Ability to work with large files and troubleshoot bulk upload files.
• Experience in contributing to roadmaps and designing tests.
• Expertise in optimising bids, budgets and ROI-driven strategies.
• Strong reporting skills, including Excel and SQL.
• Experience collaborating with cross-functional teams.
• Ability to present insights and strategies clearly.
• Experience with feed-based campaign types and AI tools is a bonus.
• Genuine passion for learning and self-improvement.

Benefits

• Competitive compensation packages.
• Remote-friendly approach to collaboration.
• Flexible schedule and work-life balance.
• Donation matching for charitable contributions.
• Tuition assistance for career development.
• Lifestyle benefit for personal spending.
• Travel perks and discounts.
• Employee assistance program.
• Health benefits with great coverage.