Manager, SEM - Remote

Overview

Forbes Marketplace is looking for a Paid Search manager to join the Forbes Marketplace Performance Marketing team, focusing on supporting one of Forbes' business verticals. Proven account management is essential to be successful in this role.

In Short

• Accountable for achieving performance targets of the channel.
• Explain variance in performance against target to leadership.
• Direct and support team members in determining optimal tactics.
• Define and implement short-term and long-term strategies.
• Develop a testing roadmap for categories.
• Utilize data-driven analysis for performance optimizations.
• Manage search specialists and provide performance feedback.
• Deliver training and development for the team.
• Set OKRs and conduct quarterly reviews.
• Passion for Search and digital marketing.

Requirements

• 5+ years’ experience in PPC/SEM with Google and Microsoft ads.
• Proficiency in managing large-scale PPC accounts.
• Experience with analytics tools like Google Analytics.
• Experience using competitive research tools like SEM Rush.
• Proven experience using smart bidding strategies.
• Enjoy working in a team environment.

Benefits

• Competitive salary.
• Medical, dental, and vision coverage.
• 35 Days of PTO (Including Bank Holidays).
• Day off the 3rd Friday of every month.
• Disability coverage.
• Employee assistance program.
• Paid parental leave program.