Marketing Domain Expert (Subject Matter Expert) - Remote

Overview

DataForce by TransPerfect is seeking experienced Marketing Subject Matter Experts to support a next-generation Generative AI and analytics project. In this role, you will leverage your marketing expertise to design workflows, create evaluations, and provide guidance that ensures AI models deliver accurate, insightful, and business-relevant results in the field of marketing strategy, analytics, and communication.

In Short

• Define core marketing workflows such as campaign planning, segmentation, and brand management.
• Develop realistic test cases and evaluation metrics for AI systems.
• Assess model performance across various marketing functions.
• Curate and annotate high-quality marketing data for AI training.
• Review AI outputs and provide feedback for improvements.
• 10+ years of experience in marketing or advertising.
• Strong analytical and strategic thinking skills.
• Excellent communication skills in English.
• Familiarity with AI or marketing automation technologies is a plus.
• High attention to detail and strong organizational skills.

Requirements

• Experience in Brand Strategy, Digital Marketing, or Marketing Analytics.
• Prior experience in the U.S. Marketing or Advertising sector.
• Proven ability to translate complex marketing concepts.
• Comfortable with both creative and data-driven tasks.
• Ability to articulate marketing concepts to diverse audiences.

Benefits

• Part of the world's largest provider of language and technology solutions.
• Opportunity to work with prestigious technology companies.
• Access to a global network of professionals.
• Flexible working hours and remote work options.
• Contribute to innovative AI and analytics projects.