Senior Analyst, Marketing Measurement - Remote

Overview

The Senior Analyst, Marketing Measurement is responsible for analyzing data and applying statistical methods to evaluate advertising performance and influence investment decisions.

In Short

• Lead design and execution of marketing experiments.
• Analyze test results to provide actionable insights.
• Collaborate with stakeholders to translate results into business implications.
• Mentor a team of analysts in measurement and experimentation.
• Promote a culture of testing and learning.
• Define and monitor success KPIs.
• Conduct power analyses for optimal test design.
• Utilize tools like R, Python, and SQL for analysis.
• Experience with Google Ads and advanced media measurement tools is an asset.
• Bilingualism in French and English is essential.

Requirements

• 8+ years in marketing analytics or measurement science.
• Strong background in experiment design and incrementality studies.
• Proficiency in statistical methods and measurement tools.
• Ability to translate complex analyses into clear recommendations.
• Collaborative and results-driven mindset.
• Bachelor’s or Master’s degree in a relevant field.
• Experience with platforms like Google Ads and Meta.
• Good knowledge of French required for positions in Quebec.

Benefits

• Exclusive travel privileges.
• Opportunity to work in a modern, inspiring environment.
• Encouragement of inclusiveness and respect in the workplace.
• Support for candidates with disabilities throughout recruitment.