Creative Strategist - Acquisition - Remote

Overview

At Trafilea, you won’t just make ads — you’ll shape how millions of customers around the world discover, engage, and buy through performance-driven storytelling.

You’ll own the strategy, testing, and iteration of high-volume direct-response ads that move the needle across Meta, TikTok, YouTube, and Google. You’ll lead the creative engine behind campaigns that fuel $500K+ in daily spend, diagnose creative performance through AdBattery and data-driven insights, and build scalable testing frameworks that consistently deliver winning hooks, angles, and storytelling formats.

This is an opportunity to lead creative strategy in a global, performance-first environment, where every insight and decision directly impacts CTR, CVR, ROAS, and revenue growth at scale.

In Short

• Lead creative strategy for assigned product funnels.
• Define angles, hooks, and ad structures.
• Analyze creative KPIs to identify winners.
• Conduct weekly AdBattery diagnostics.
• Design and execute A/B testing plans.
• Leverage UGC and platform-specific formats.
• Collaborate with Creative Operations and Copywriters.
• Align creative strategy with funnel performance.
• Provide actionable feedback to creators.
• Stay ahead of platform trends and consumer behavior.

Requirements

• 4+ years of experience in Creative Strategy or Performance Marketing.
• Proven track record crafting high-converting video ads.
• Strong grasp of sales psychology and persuasive copywriting.
• Data-driven mindset with experience in reading KPIs.
• Hands-on experience with A/B testing and funnel optimization.
• Passion for trends and continuous creative innovation.
• Highly organized with a structured approach to planning.
• Strong collaboration and feedback skills.
• Fluent in English (B2+ minimum).

Benefits

• Work at the intersection of performance, merchandising, and global commerce.
• Join a remote-first team of 500+ talents in 19 countries.
• Competitive salaries in USD, paid time off, and career growth opportunities.