Senior CRM Marketing Executive - Remote

Overview

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

In Short

• You’ll be inheriting an excellent base line communications programme that you’ll be tasked to expand, drive and optimize through ever increasing personalisation and automation.
• You will help deliver and develop the existing engagement marketing CRM programme, with a strong focus on driving the all important metrics through automation and personalisation.
• You’ll have day to day ownership of campaigns with a clearly defined growth plan.
• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers.
• Building and optimizing key cross-sell campaigns and customer journeys across marketing.
• Developing and delivering a CRM test-and-learn pipeline across multiple channels.
• Analyzing campaigns and reporting out to immediate stakeholders on trends and recommendations.
• Work closely with the rest of the Engagement Marketing team.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

Requirements

• You have c.2-3 yrs of expertise in end-to-end CRM retention marketing management.
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze.
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau.
• You have experience in segmentation and targeting.
• You have A/B and MVT testing experience.
• You have solid communication and reporting skills.
• You have good Excel skills as well as experience with business reporting tools.
• You have the ability to handle multiple projects and adapt to changing priorities.
• You are hands-on, delivery oriented, and results-driven.

Benefits

• 25 days paid annual leave.
• 3 paid days off for volunteering or L&D activities.
• Extended maternity and paternity leave covered by the company.
• Personal L&D budget in the amount of 1000 BGN per year.
• Additional health & dental insurance.
• Mental wellbeing platform.
• Fully covered Multisports card.
• Food vouchers.
• Snacks, light food, drinks in the office.
• WFH equipment allowance.
• Flexible working from home.
• Sabbatical Leave.