MarTech Specialist (Lead Flow Manager) - Remote

Overview

The MarTech Specialist, also known as Lead Flow Manager, plays a crucial role in overseeing lead generation and marketing automation to support sales performance, ensuring the quality and quantity of leads for revenue generation.

In Short

• Support the sales team by managing lead flow and CRM integrations.
• Oversee the implementation of marketing funnels and automation projects.
• Analyze lead quality and work with marketing teams to optimize processes.
• Facilitate onboarding of new accounts and launch sales funnels.
• Collaborate with media buyers on lead flow initiatives.
• Develop marketing strategies for webinars and virtual events.
• Conduct regular lead quality analyses to improve metrics.
• Establish feedback loops between sales and marketing.
• Directly responsible for increasing lead flow and revenue.
• Work in a fast-paced, energetic environment.

Requirements

• Experience in high ticket sales and lead generation businesses.
• Strong skills in marketing automation and CRM tools.
• Ability to build integrations using tools like Zapier.
• Experience with platforms such as Pipedrive, HubSpot, or ActiveCampaign.
• Data-driven mindset and experience in analyzing metrics.
• Excellent communication and project management skills.
• Ability to thrive in a dynamic and challenging environment.
• Strong understanding of sales cycles and conversion strategies.
• Detail-oriented with a proactive approach to problem-solving.
• Enthusiasm for continuous learning and improvement.

Benefits

• Opportunity to work in a rapidly scaling team.
• Comprehensive training on specific platforms and processes.
• Dynamic and engaging work environment.
• Potential for personal and professional growth.
• Impactful role in driving revenue and improving sales processes.