Remote Otter LogoRemoteOtter

SEO & Google Ads Marketing Manager - Remote

Posted 5 days ago
Marketing
Full Time
Bulgaria

Overview

The SEO & Google Ads Marketing Manager will be responsible for planning, executing, and optimizing multi-channel marketing campaigns to enhance brand visibility and drive sales.

In Short

  • Plan, execute, and optimise multi-channel campaigns across Google Ads, social media, email, and display
  • Monitor campaign performance, manage budgets, and track ROAS
  • Optimise PPC campaigns to maximise efficiency and return
  • Align digital strategies with business objectives and international growth goals
  • Contribute to blog, email, and social content planning
  • Implement lead capture and nurturing strategies using marketing automation tools
  • Monitor industry trends and competitors to refine tactics
  • Support new tour launches and boost organic visibility by applying SEO best practices
  • Collaborate with all teams to ensure alignment and create high-converting assets

Requirements

  • Proven experience in SEO and Google Ads management
  • Strong analytical skills and experience with performance metrics
  • Familiarity with marketing automation tools
  • Excellent communication and collaboration skills
  • Ability to work independently and manage multiple projects

Benefits

  • Opportunity to work in a passionate team focused on responsible tourism
  • Flexible working hours
  • Professional development opportunities
  • Access to unique travel experiences
The Natural Adventure logo

The Natural Adventure

The Natural Adventure, co-founded by Peter Duncan, a former UK Chief Scout and BBC Blue Peter presenter, and Alex Pazderski, a passionate hiker and renowned expedition kayaker, specializes in organizing walking and cycling holidays as well as adventure trips for independent travelers. Since its inception in 2009, the company has developed over 700 self-guided walking holidays and cycling tours, alongside a variety of carefully curated small group and privately guided tours, family trips, and discovery adventures, primarily focusing on the Balkans and beyond.

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