The Natural Adventure, co-founded by Peter Duncan, a former UK Chief Scout and BBC Blue Peter presenter, and Alex Pazderski, a passionate hiker and renowned expedition kayaker, specializes in organizing walking and cycling holidays as well as adventure trips for independent travelers. Since its inception in 2009, the company has developed over 700 self-guided walking holidays and cycling tours, alongside a variety of carefully curated small group and privately guided tours, family trips, and discovery adventures, primarily focusing on the Balkans and beyond.