Conversion & Growth Lead - Remote

Overview

The Conversion & Growth Lead is a key driver of performance improvement across our business, owning the full lifecycle of conversion optimization to enhance key metrics and grow the audience.

In Short

• Lead conversion optimization initiatives.
• Blend traditional CRO responsibilities with broader site optimization strategy.
• Analyze data to identify growth opportunities.
• Own and evolve A/B testing roadmap.
• Write conversion-focused copy.
• Identify and scale high-impact revenue drivers.
• Improve performance of syndicated content.
• Communicate findings to stakeholders.
• Collaborate cross-functionally.
• Utilize AI tools for content production and analysis.

Requirements

• 5+ years of experience in performance growth for digital properties.
• Strong grasp of funnel optimization strategies.
• Proven track record of successful A/B testing.
• Experience with CRO tools like VWO or Optimizely.
• Fluency in Google Analytics.
• Sharp writing instincts for conversion copy.
• Familiarity with AI tools for content generation.
• Bonus: Knowledge of credit card programs.

Benefits

• Work in a purpose-driven company.
• Collaborative and fast-moving team environment.
• Opportunity to make a real impact on financial outcomes.
• Learn fast and try new things.
• Flexible work environment.