Remote Otter LogoRemoteOtter

Director, B2B Marketing - Remote

Posted 28 weeks ago
Marketing
Full Time
USA

Overview

We are seeking a dynamic and strategic Director of B2B Marketing to lead our marketing efforts and drive business growth across multiple divisions. This role is a perfect blend of high-level strategy and hands-on execution, requiring both leadership finesse and a roll-up-your-sleeves attitude.

In Short

  • Lead generation and demand generation strategies.
  • Collaborate with sales leadership to align marketing efforts.
  • Oversee creation of marketing collateral.
  • Utilize data insights for informed marketing pitches.
  • Lead strategy for sales team conferences.
  • Develop an effective LinkedIn strategy.
  • Drive comprehensive digital marketing strategies.
  • Monitor market trends and adapt strategies.
  • Establish analytics and reporting mechanisms.
  • Ensure brand consistency across all touchpoints.

Requirements

  • Bachelor's degree in Marketing, Business, or related field; Master’s preferred.
  • 8+ years of B2B marketing experience.
  • Strong knowledge of various marketing strategies.
  • Experience in managing marketing teams.
  • Excellent data analysis skills.
  • Demonstrated success in marketing campaigns.
  • Proficient in marketing automation and CRM tools.
  • Exceptional communication skills.
  • Strong project management skills.
  • Ability to thrive in a dynamic environment.

Benefits

  • Opportunity to lead a dynamic marketing team.
  • Engage in high-level strategic planning.
  • Work in a collaborative environment with sales teams.
  • Contribute to significant business growth.
  • Gain experience in diverse marketing channels.
The Krazy Coupon Lady logo

The Krazy Coupon Lady

The Krazy Coupon Lady (KCL) is a female-founded digital publishing company dedicated to helping consumers maximize their savings and discover the best deals. With a team of shopping experts curating and testing nearly a thousand deals weekly, KCL provides a dynamic platform for users to find valuable content through its website, app, and email newsletters. Headquartered in Boise, ID, KCL operates as a fully remote company with a diverse workforce across multiple states, emphasizing a people-first culture that values hard work, humility, and transparency. The company is committed to fostering an inclusive environment where all employees can thrive and be their authentic selves.

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