Head of Marketing - Growth Focus - Remote

Overview

The Head of Marketing will be responsible for driving all aspects of marketing with a strong focus on growth, overseeing customer acquisition, lifecycle management, content strategy, community engagement, and brand positioning.

In Short

• Lead the marketing strategy with a strong growth focus.
• Oversee customer acquisition and lifecycle management.
• Manage content strategy and community engagement.
• Report directly to the CEO with high visibility on revenue growth.
• Work closely with a lean team to build and scale the marketing organization.
• Set and execute growth roadmap across various channels.
• Own multi-channel marketing budgets and optimize campaigns.
• Design segmentation and automation journeys for maximized engagement.
• Build a robust analytics framework for insights and action.
• Hire and mentor a diverse, high-performing marketing team.

Requirements

• 6+ years in growth marketing for DTC health, wellness, or beauty brands.
• Mastery of performance channels and funnel optimization.
• Strong command of CRO and A/B testing.
• Data-driven with a customer-focused approach.
• Proven leadership in recruiting and scaling teams.
• Excellent communication skills for presenting to leadership.
• Entrepreneurial mindset with a passion for wellness innovation.

Benefits

• Stable employment with competitive compensation.
• Career growth opportunities within a fast-growing startup.
• Access to a community of like-minded marketing professionals.
• Work with leading innovative technology companies.
• Inclusive environment celebrating diversity.