LinkedIn Ads Specialist (Expert Level) - Remote

Overview

We’re looking for an expert-level LinkedIn Ads Specialist to fully own and execute our paid strategy on LinkedIn.

In Short

• Plan and manage LinkedIn ad campaigns focused on lead generation, brand awareness, and retargeting.
• Build custom audience segments based on job titles, industries, company size, and matched lists.
• Create and optimize ad creatives and copy tailored for LinkedIn’s professional user base.
• Monitor performance and continually improve results based on key metrics (CTR, CPL, conversion rate).
• Run A/B tests to improve creative, messaging, and targeting effectiveness.
• Set up and manage conversion tracking through LinkedIn Insight Tag and offline events.
• Generate weekly reports with actionable insights and recommendations.
• Stay informed on LinkedIn ad platform updates, tools, and best practices.

Requirements

• 3+ years of hands-on experience running LinkedIn Ads campaigns, ideally in B2B or high-ticket environments.
• Deep expertise in LinkedIn Campaign Manager and ad formats including Sponsored Content, Message Ads, and Lead Gen Forms.
• Proven success in driving quality leads and improving campaign ROAS.
• Strong data analysis skills with the ability to act on performance metrics.
• Exceptional copywriting skills for ad messaging across the sales funnel.
• Experience with LinkedIn Insight Tag and CRM integrations (e.g., HubSpot, Salesforce) is a plus.

Benefits

• Flexible working hours.
• Opportunity to work with a dynamic team.
• Gain experience in a rapidly growing area of digital marketing.