Marketing Operations Manager - Remote

Overview

We are seeking an experienced and detail-oriented Marketing Operations Manager with a strong focus on lifecycle marketing to join the team at Talkiatry. In this role, you will lead the operational strategy behind our marketing programs—ensuring the right message reaches the right patient at the right time, across every stage of their journey.

In Short

• Own and optimize the marketing automation infrastructure to support marketing initiatives across email, SMS, in-app, and other channels.
• Collaborate with internal teams to ideate, build and launch nurture and engagement campaigns.
• Manage timelines, resources, and stakeholder communications throughout the enablement process.
• Manage CRM and potential patient data flows to ensure accurate audience segmentation, campaign triggers, and personalization logic.
• Run A/B tests and performance experiments to improve key lifecycle metrics such as activation, engagement, and patient retention.
• Document operational processes, campaign workflows, and platform configurations to ensure scalability and cross-team alignment.
• Assist in the development and execution of marketing strategies, including new channel development and user journey optimization.

Requirements

• Bachelors degree in Marketing, Business, or a relevant experience
• 3-5 years of experience in marketing/campaign operations or related roles
• Proficiency with Iterable, Marketo, Pardot or similar tools
• Proven ability to work cross functionally with both business and technical stakeholders, while communicating insights effectively.
• Strong understanding of digital marketing and strategies
• Strong ability to problem solve with an eye for detail
• Ability to manage time effectively, prioritize tasks, and meet deadlines in a fast-paced environment
• Passionate about improving the digital experience for patients.

Benefits

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first