Senior Marketing Manager - Remote

Overview

The Senior Marketing Manager will lead all marketing initiatives for the client, focusing on two primary audiences: short-term rental guests and property owners. This individual will develop and execute strategies to attract and retain guests while building and strengthening the clients reputation as the premier property management company for homeowners. They will oversee all aspects of marketing, from strategic planning and brand management to team leadership and execution, ensuring consistency and excellence in every touchpoint.

In Short

• Develop and implement a comprehensive marketing strategy.
• Lead brand promotions and campaigns.
• Monitor and recommend updates for SEO strategies.
• Set and execute the annual digital marketing plan.
• Plan and manage content creation.
• Strengthen and build the brand consistency.
• Build a branding strategy for the new hotel product.
• Analyze and present marketing performance reports.
• Collaborate with sales for property owner referrals.
• Manage and develop the marketing team.

Requirements

• Experience in strategic marketing planning.
• Strong understanding of digital marketing trends.
• Proven track record in brand management.
• Ability to analyze marketing performance.
• Experience in team leadership and development.
• Excellent communication skills.
• Ability to manage multiple projects simultaneously.
• Experience in property management marketing is a plus.

Benefits

• Opportunity to lead marketing initiatives.
• Work with a dynamic team.
• Flexible working environment.
• Professional development opportunities.
• Competitive salary and benefits package.