Marketing Manager - Remote

Overview

Symmetrio is currently recruiting a Marketing Manager position for our customer, a leading multi-national medical technology company. This candidate is responsible for driving marketing programs for software solutions. This role includes marketing planning and execution to guide the customer journey from awareness to advocacy. Key responsibilities include product launches, pricing strategies, positioning, marketing communications, lead generation, and field support. Performance is measured based on product line success and customer engagement.

In Short

• Develop a marketing plan with engagement programs to highlight the features and benefits of software solutions, ensuring a unified customer experience.
• Gather and consolidate Voice of Customer (VOC) insights in collaboration with Sales, Business Development, and Service teams.
• Conduct market segmentation and create tailored messaging by utilizing internal and external market intelligence sources.
• Collaborate with product and portfolio management to influence roadmap development and accelerate time-to-market.
• Execute product launches in North America in coordination with Global Marketing and Software Sales teams.
• Provide thought leadership on competitive positioning, market development, and competitor activities.
• Identify and cultivate customer champions for reference sites to showcase the impact of software solutions.
• Develop and implement strategies for unbundled product sales and supporting campaigns.
• Conduct market and competitive analysis to identify trends affecting product success.
• Oversee trade show activities, messaging, and professional society meetings related to software products.
• Implement sales promotions to enhance market share and adoption.
• Support training programs for Sales staff and key stakeholders.
• Uphold company values in all departmental activities.
• Perform additional duties as assigned.

Requirements

• Proven experience in marketing management, preferably in the technology sector.
• Strong analytical skills and experience with market research.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively across teams.
• Experience with product launches and marketing strategies.
• Knowledge of software solutions and technology trends.
• Strong project management skills.
• Ability to travel as needed for trade shows and meetings.

Benefits

• Competitive salary of $140,000–$160,000.
• Excellent benefits package.
• Generous PTO.
• 401(k) match.