Email Outreach & CRM Specialist (Hubspot) - Remote

Overview

The Email Outreach & CRM Specialist will drive engagement through targeted email outreach and manage the HubSpot CRM system to generate high-quality leads.

In Short

• Design and execute email campaigns to nurture customers.
• Manage HubSpot CRM for effective campaign segmentation.
• Optimize email content and performance metrics.
• Test and iterate on email variables for better results.
• Enhance lead nurturing through HubSpot workflows.
• Create lead scoring models for sales funnel management.
• Analyze data to identify trends and improvements.
• Ensure marketing and sales alignment in outreach efforts.
• Stay updated with email marketing trends and HubSpot features.

Requirements

• 5+ years of experience in email marketing and CRM management.
• Deep knowledge of HubSpot and email automation.
• Strong understanding of email marketing best practices.
• Familiarity with compliance laws (GDPR, CAN-SPAM).
• Excellent written and verbal communication skills.
• Strong analytical skills for campaign optimization.
• Detail-oriented and organized for project management.
• Experience with other marketing tools is a plus.
• Knowledge in the educational space is advantageous.
• Must reside in and be authorized to work in the United States.

Benefits

• Opportunity to impact the STEAM education sector.
• Work with a dynamic and innovative team.
• Flexible working environment.
• Competitive compensation based on experience.
• Equal opportunity employer promoting diversity.