Lead Conversion Rate Optimization Specialist (Medtech) | Temporary / Contract - Remote

Overview

We’re seeking a contract Conversion Rate Optimization (CRO) Specialist to elevate the performance of consumer-facing websites in the healthcare technology space. This role is focused on optimizing lead generation and segmentation strategies for prospective patients engaging with a high-consideration medical device product.

In Short

• Lead the development and execution of CRO strategies to drive measurable improvements in lead acquisition, qualification, and conversion.
• Audit current conversion pathways and consumer journeys, identifying key friction points.
• Design and run experiments (A/B, multivariate, UX tests) across the site.
• Map user behavior to conversion stages and potential drop-off moments.
• Collaborate with marketing automation and CRM teams.
• Author reports and journey maps with actionable recommendations.
• Advise on messaging, CTAs, and content placement.
• Excellent communication and collaboration skills required.

Requirements

• Experience in Conversion Rate Optimization.
• Strong analytical skills and ability to interpret data.
• Proficiency in A/B testing and user experience design.
• Familiarity with marketing automation tools, especially Salesforce.
• Ability to work collaboratively across teams.
• Excellent written and verbal communication skills.
• Understanding of healthcare technology is a plus.

Benefits

• Opportunity to work on impactful projects in the healthcare sector.
• Flexible working hours during the contract period.
• Collaboration with a dynamic team of professionals.
• Potential for future opportunities based on performance.