Senior Director - Brand Creative Strategist - Remote

Overview

Skylight’s mission is to build the OS of the family. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Through a singular focus on care for our customers, Skylight has scaled from a school project to over $190M in annual revenue while being completely bootstrapped. We have a huge opportunity to make family life easier and more connected, and that’s why we have been working hard to expand our team.

In Short

• Develop and refine the brand’s positioning and tagline to reflect our mission.
• Serve as the voice of the brand, ensuring all content and creative aligns with our identity, and core values.
• Conduct deep research to understand the needs, emotions, and aspirations of our parenting audience.
• Translate customer insights into compelling content strategies and narratives.
• Identify trends and cultural moments that align with our brand values to drive relevance and engagement.
• Assist in the ideation and execution of bold, original campaigns that set us apart in the parenting space and tie back to a cultural hook.
• Develop compelling brand narratives that communicate the emotional and functional benefits of Skylight to the world.
• Collaborate with cross-functional teams to propagate brand tenets, messages, stories and content throughout all touchpoints with the customer: marketing, product, packaging, social, press, and more.
• Define annual content themes that reflect our brand ethos and address the needs of our core customer.
• Partner with creative and growth teams to translate themes into impactful content and storytelling opportunities.

Requirements

• Proven experience in brand strategy and creative direction.
• Strong understanding of customer insights and market trends.
• Excellent storytelling and narrative development skills.
• Ability to collaborate effectively with cross-functional teams.
• Experience in developing and executing marketing campaigns.
• Strong communication and presentation skills.
• Passion for family-oriented products and understanding of parenting dynamics.

Benefits

• Opportunity to shape the brand's voice and strategy.
• Work in a dynamic and innovative environment.
• Collaborate with a passionate team dedicated to making a difference.
• Flexible working arrangements.
• Competitive salary and benefits package.