Senior Content Lead - Remote

Overview

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

In Short

• Lead Silverback’s content strategy process from start to finish.
• Oversee the creation of comprehensive content plans that align with SEO and client business goals.
• Develop detailed, goal-oriented content briefs for copywriters and SEO Managers.
• Track content performance and iterate strategies based on data.
• Collaborate with SEO Account Managers on quarterly content roadmaps.
• Innovate and provide thought leadership on industry trends.
• Mentor junior team members in content strategy and execution.
• Present strategies and performance results in a client-facing manner.
• Ensure alignment with broader marketing initiatives.
• Stay ahead of SEO principles and their connection to content strategy.

Requirements

• 5+ years of experience in content strategy or SEO.
• At least 2 years in a senior or leadership capacity.
• Experience leading content strategy for multiple clients in an agency environment.
• Deep understanding of SEO principles and content strategy.
• Ability to analyze content performance data.
• Experience with analytics tools like Google Analytics and SEMrush.
• Familiarity with content management systems like WordPress or HubSpot.
• Strong presentation skills for client-facing discussions.
• Proven track record in project management.
• Strong research skills for developing actionable content strategies.

Benefits

• Unlimited PTO.
• Comprehensive health, dental, and vision plans.
• Monthly Team Events and a fun, casual, inclusive company culture.
• Company-paid ClassPass membership.
• 12 weeks of Paid Parental Leave.
• Summer Fridays.
• 401(k) with Employer Match.